Sugar seems to be everywhere these days, even in products where you wouldn't expect it. These hidden sugar bombs can have a significant impact on your health, so it's good to know where sugar hides if you want to avoid it. Because how exactly do you eat less sugar? In this blog, we reveal some surprising products that contain hidden sugar, so you can leave them on the supermarket shelves.
Why is eating less sugar good for you?
In the Netherlands, we consume an average of 16 sugar cubes of free (added) sugars per day, according to figures from the Diabetes Fund. And yet, sugar has various negative consequences for our health. For example, the idea that sugar gives you energy is a myth. Sugar causes a temporary spike in your blood sugar level, making it seem like you have more energy, but this is followed by a huge energy crash. Furthermore, too much sugar can lead to fatty liver, diabetes, and an imbalance in the gut. Not to mention accelerated brain aging, dental, and skin problems.
Eating less sugar can therefore lead to better health, and a responsible approach to sugar is a must. Products like cookies, candy, cake, and chocolate are often the first things you cut out when you're mindful of your sugar intake. But what if you're not aware that there's sugar in your favorite green tea?
That's why we're sharing 6 hidden sugar bombs with you below!

1. Flavored yogurt
Your favorite refreshing fruit-flavored yogurt might seem healthy, but it often contains a lot of added sugar to enhance the taste. Instead, opt for Greek yogurt without added sugars and add fresh fruit for natural sweetness. Even more delicious and nutritious with some raw nuts, flaxseed, and raw cacao nibs!
2. Ready-made soups
Soup may seem like a healthy choice, but many ready-made varieties contain sugars to enhance the flavor or extend shelf life. Opt for homemade soup with fresh ingredients instead. Sauté some onion and garlic in olive oil, add fresh vegetables and herbs, and simmer in sugar-free broth. Blend until smooth, garnish with seeds and kernels, and voilà! A nutritious meal without added sugars!
3. Granola and muesli bars
Granola and muesli bars are often promoted as healthy snacks, but many contain added sugars to make them more palatable. Looking for a responsible snack? Try these date balls with cacao. Quick to make and easy to store in the freezer. This way, you always have a responsible snack on hand! Craving healthy granola? This recipe with orange and rosemary is highly recommended!
4. Packaged smoothies
Ready-made smoothies seem convenient, but they can be packed with sugar. Even if they claim to contain 'no added sugars.' Instead, opt for a homemade smoothie with spinach, apples, almond milk, and blueberries. Don't have time to make a smoothie, but still want to enjoy a healthy, refreshing, and nutritious drink? Then our superfoods & greens mix is the solution!
5. Green iced tea
When you steep a bag of green tea in hot water, you're doing something very healthy. However, a carton of ready-made green iced tea, perhaps with an extra flavor like peach or lemon, is anything but healthy and a real sugar bomb. So, definitely skip soft drinks and make your own green (iced) tea or opt for a nice glass of infused water.
6. Ketchup and barbecue sauce
These sauces often contain more sugar than you think; ketchup can sometimes be up to 25% sugar! A tomato-based sauce may seem healthy, but nothing could be further from the truth. Pay attention to labels and consider homemade alternatives.